Archive for February, 2018

The Beauty Myth and Living Dolls: The Return of Sexism Blog Post by Lily Money

Both Naomi Wolf and Natasha Walter, in The Beauty Myth and Living Dolls: The Return of Sexism, argue there is corruption within the media, fashion and beauty industry. They do this by having a negative influence over women’s opinions on their own bodies and how they treat other women.

In a 2009 interview, Wolf argued that women are not being judged on their own achievements, that they “should look however they want, the way men do, and be judged on their own merit.” Unfortunately, industries portray a fake image of a woman who has skinny thighs, a stomach so thin that her rib cage is becoming noticeable and wrinkle free skin. This is most common on the covers of glossy magazines, like Cosmopolitan, whose businesses thrive on the advertisement of a specific image of a woman. With other “laddish” magazines, like FHM, they are teaching young girls that in order to make it to the top in life, they must bare skin, instead of encouraging girls to thrive in a subject of interest.

 

“…the beauty backlash is spread and reinforced by the cycles of self hatred provoked in women by the advertisements, photo features, and beauty copies in the glossies.” The industry has created a vicious cycle for women, they are constantly mirroring themselves up against these fake versions of the female body. When opening up a magazine or reading an article online, all we see is the women’s weight gain/or loss, aging fast, or cellulite issues. With usually a sub line saying that the women must be going through a bad break up or a break down. However, the men, we see their political or career accomplishments and nothing about their weight, deepened wrinkles or greying hair/hair loss. How can women reach their goals, if all the media is doing is focusing on unimportant aspect of the female body.

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